CRM Magazine: How Microsoft Ousted Salesforce for Top CRM Spot

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Microsoft takes the title this year from longtime defending champion Analysts gave the company high marks in company direction (4.5). Ragsdale notes that "Microsoft is heavily investing in [its] CRM platform, adding sophistication across sales, marketing, and service, and as a result is seeing increased adoption by large enterprises." Wettemann singles out as strengths the "Parature service capabilities and knowledge base" as well as "integration with Office 365 and PowerBI," and Ament lauded the company's improved suite of integrated customer engagement products. Its software enables companies to reach customers "via multiple touch points and to do so with enterprise-wide intelligence, supported by Microsoft's Business Analytics platform (PowerBI and Azure Data Services)," Ament said via email.

4 ways you can use technology as a differentiator to grow your business

Understand your customer

Get a 360 degree view of your customers with insights into customer details like buying, service, and communication history in a single place. Use data as a competitive advantage—to help you understand your customers and connect with them on their terms.

Increase your sales

Identify and focus on the customers and opportunities
that will help grow the company. Drive sales best practices across your organization to help you reach your goals.

Get your work done anywhere

Get your teams up and running quickly with a solution that provides a familiar experience—your PC, phone, tablet, and laptop. Work from the device you love.

Work together easily

Bring together the right people wherever they are to take advantage of the combined knowledge of the experts in your organization. Work with the right people, in the context of what you are doing.
“We save around £5,000 (U.S. $8,000) a year with Microsoft Dynamics CRM Online and our advisers can now use CRM tools on any device they choose.”
Mark Mace, IT Manager
Blackstone Wealth Management
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