Integrated CRM solution helps Trek support local sales reps

Although it's a global leader in bicycles and related gear, Trek Bicycle maintains the spirit of a small company, from its close-knit, collaborative staff to the independent bike shops who sell Trek bikes and gear. Because it sells through a network of smaller, independently owned retailers rather than big-box sporting goods stores, Trek's success depends on close, supportive relationships between its local sales reps and the owners of the stores. Trek uses Microsoft Dynamics and Microsoft Dynamics CRM to support their local sales reps and build relationships with their customers.

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