Starting as purely a creative outlet, Jennifer Sarkilahti made handcrafted jewelry. However, as she was inspired by the city’s entrepreneurial spirit, she created Odette New York. Along the way, Sarkilahti’s real challenge wasn’t finding a market for her jewelry, it was to stay connected to the creative process even as the business grew. Office 365 played a key role in Odette New York’s needs, catering to their specific artistic needs as a business.
Staying small as a growth strategy
Sarkilahti was adamant about not getting too big, too fast. Keeping things local allowed her to stay in tune with the creative process as well as her manufacturing partners. “As a business, we value that we are able to make our product locally and take a slower, more thoughtful approach to manufacturing. Although the costs are higher to produce domestically, we can maintain a connection to the jewelry and the people that have a hand in making it throughout the entire process,” says Sarkilahti.
An intuitive software solution
Sarkilahti admits that technology doesn’t come as naturally to her as the artistic process, however, she credits Office 365 for helping her through this. With that help, she is able to focus on her creativity, Sarkilahti states, “I’ve found the Office 365 products to be intuitive and easy to learn, as well as capable of adapting to whatever our needs of the moment might be. We use Excel and Outlook to help us create an efficient workflow process within our studio and communicate with people outside our studio, including vendors, retailers and customers. And on the creative side, we use PowerPoint to create mood boards for new collections, photoshoots and look books.”
Their slower approach to growth is certainly paying off. Odette New York currently has over 70 accounts, including both domestic and international retailers, and has been featured in major publications such as Vogue and Elle. Perhaps more importantly, Sarkilahti spends her days doing what she loves most—creating beautiful, handcrafted jewelry in her stunning Brooklyn studio.