Business Resolutions

Wednesdays With Will: Business Resolutions

By William Marchesano, Technology Advisor & Evangelist
I know this greeting is about five days late but…Happy New Year! That’s the challenge of “Wednesdays With Will”, I have to stick to my day (Wednesday) for the blog title to make sense. Regardless, I’m sure most of you participated in the common ritual of making resolutions for self-improvement now that a New Year is upon us. Instead of asking about your personal resolutions, why don’t we discuss your business resolutions for the year? This question isn’t intended to give you anxiety but to get you thinking about how you can take what you did well in 2015 and make it great in 2016. Let’s narrow the focus to 3 areas that are common among most businesses no matter the size or industry…Sales, Marketing, and Customer Services/Support.
If your business is like 99.99% of businesses today, you are looking for ways to improve at least one if not all of these aspects of your organization. As we discussed in previous posts, one of the best ways a business can address all three facets or each individual component would be to leverage a Customer Relationship Management (CRM) system. Is your sales team currently using one to track your interactions with customers, prospects, and opportunities? Is your marketing team using one to manage marketing campaigns (including budgets), gauge effectiveness of individual campaigns, and track social sentiment to better position your organization through messaging? And finally does your customer service or support team have the tools to effectively service your customers so that they become your advocates? These are all tasks that can be easily managed by a CRM.
It’s a New Year so that means you have a fresh start and new opportunity to set your business up for success. Seize the opportunity and have the conversation now. What you do in January will dictate your success for the rest of the year.


As always, I encourage you to reach out to me to discuss these topics in deeper detail. I hope you enjoyed and found this week’s article informative. If you’re interested in some how-to related CRM material, check out blogs by my colleague Ben Ward here. Till next time…

About the author:

Will has over 16 years of experience in business development, team management, and project management. Will has worked at Managed Solution for over four years and is currently advising businesses on best CRM practices and implementations. Will’s focus is on process improvement and analytics specializing in Customer Relationship Management (CRM). Will is a Microsoft Certified Professional, with certifications in Presales Technical Specialist – Microsoft Dynamics CRM 2013, Sales Specialist- Microsoft Dynamics CRM 2013, Microsoft Dynamics CRM 2015 Application, Sales Specialist- Office 365, Sales Specialist- SMB Infrastructure and Sales Specialist- Datacenter.
Other articles by Will Marchesano:
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