IP licensing program announced by Microsoft to power digital transformation in connected cars

The automotive industry is undergoing a digital transformation. The tech that is now in automobiles allowing them to connect to the internet and giving them capability of receiving services from the cloud is bringing a new wave of innovation. It is believe that over the next three years, more than 90% of cars will be connected. From amazing fuel savings, to predictive maintenance and safety features, to self-driving cars, this new tech will change driving altogether. Microsoft is working in conjunction with the top auto companies in order to deliver these technologies and services to customers everywhere.

“The connected car represents an enormous opportunity for the auto industry, and at the core it’s a software challenge,” says Peggy Johnson, executive vice president of Business Development at Microsoft. “Our mission is to empower car makers with technology that allows them to focus on building even better driving experiences for their customers.”

Microsoft is announcing that they have reached an agreement to license its intellectual property (IP) for connected cars to Toyota, as its first partner in the launch of their new auto licensing program. Learn more here.

This digital transformation that Microsoft is spearheading in the automotive sector is exciting and innovative. They will empower customers with new experiences and an altogether new driving experience.