Dale Earnhardt Jr. gets new sponsor in Microsoft
Microsoft will sponsor Dale Earnhardt Jr. for two upcoming races this season, including Sunday's road-course race at Sonoma Raceway, as part of a technology partnership with Hendrick Motorsports.
Both NASCAR and Hendrick Motorsports will adopt the Windows 10 platform and Microsoft Azure to deliver technology solutions to help improve performance on and off the track.
“NASCAR and Hendrick Motorsports are perpetual innovators in motorsports,” Steve Guggenheimer, a Microsoft vice president, said in a news release. “This sport demands constant innovation, to have its boundaries pushed, so that the sport delivers the exciting experiences expected by fans."
NASCAR's 12-time most popular driver will also don the Microsoft colors for the Aug. 2 race at Pocono.
“I’m a big technology user and really enjoy Microsoft products,” Earnhardt said in a release. “Kicking off the Hendrick Motorsports relationship with Windows 10 is a unique opportunity, and there’s no doubt our ongoing technical partnership will help us raise the bar in many areas. It’s great to see Microsoft is having such a positive experience with NASCAR and wants to do more across the sport. We’re excited to be a part of that.”