#GivingTuesday: A Global Day of Giving
#GivingTuesday was founded by Henry Timms, Executive Director of the 92nd Street Y, a cultural and community center in New York City, back in 2012. His goal was to rally people to donate to their favorite cause on the Tuesday after Thanksgiving.
“The idea around #GivingTuesday was that after all of the consumption of Black Friday and Cyber Monday, what if we could think about giving back?” Timms explains. It's a bit ironic that during a month that's centered around be grateful and thankful, we end it with these consumer holidays focused on buying things we don't need. Giving Tuesday brings back that gratefulness mentality and allows us to reflect on what we're thankful for that we have that others may not.
Giving Tuesday also fit nicely with the mission of the 92nd Street Y, “where we’re reimagining community for a new generation,” he adds. “In a world that’s increasingly so divided, that’s one thing we share, our capacity to give to one another.”
How is the technology community getting involved? Microsoft is leading by example and was one of the first to sign on, Timms says. “Microsoft got involved when we had no idea what this could be. It was experimental, and Microsoft’s commitment sent a message to the corporate world about what it could be.”
Ken Ryals, Senior Director for Microsoft Citizenship, says, "the idea, and the way it celebrates generosity, seemed a natural extension of the company’s ethos and Microsoft’s Employee Giving Campaign. It’s turned into a partnership that’s grown and grown. Together, we have made a real impact.”
Timms says one of the most exciting things about the movement he founded is watching it grow around the world. #GivingTuesday has grown massively and has now raised money in over 150 countries. That's a whole lot of giving, and a whole lot to be thankful for.
His favorite #GivingTuesday story is a simple one, about a guy from a contracting firm who volunteered by working at a local homeless shelter. He told his supervisor it was the best day he’d ever had because it was the first time he’d been a part of giving back. (Something typically reserved for other people.)
“Prior to #GivingTuesday, he’d had no entry point into becoming a philanthropist,” Timms explains. “We are inspiring a new generation of philanthropy.”
Learn more and donate, here.