Windows 10, Surface and Azure transform golf lessons
When I was a kid, I developed a huge interest in golf. I was a good athlete who could play all traditional sports well but golf was different. I quickly developed a passion for the game and had a strong work ethic, but like many people, I found golf to be an elusive riddle. Despite non-stop practice, my progress was not as fast as I hoped it to be. I knew that if I wanted to get better, I needed detailed feedback on my game. After a few years of trying to play professionally, I discovered that I spent more time helping others to play better and that my skill was to teach people how to improve their golf game. I earned my PGA of America membership and began to focus on ways to teach more efficiently and with better feedback using technology. Eventually, I opened the Gregg Rogers’ Golf Performance Centers which focuses on the latest golf teaching technologies to give aspiring and advanced golfers more personalized and effective instruction to help them become better golfers.
As an early adopter of technology, I’ve long relied on tech to help me run and grow nearly every aspect of my business. Everyone from our golf instructors to club fitters use Windows 10 Pro powered devices and Office 365 to schedule lessons and develop custom orders, as well as analyze costs and revenue.
As a golf instructor, I use advanced tracking technologies to analyze swings and movement which allows me to pinpoint exactly what needs to be focused on to improve performance. Technology simplifies the learning process and makes improving fun. One of the challenges is many of my students have trouble remembering the lesson when they get to the golf course and may become frustrated. And, tracking their progress is something that is also difficult without the supporting data. As a teacher, I know that feedback and practice is key to improving, and with the right data, video content and a supportive coach, we can make it easier for people to learn golf and have more fun. I turned to Microsoft and the app-development firm Taqtile, a member of the Microsoft Partner Network, to create a Windows 10 Universal Windows Platform (UWP) training app and student portal that takes golf instruction to a level not used before. We created “The Gregg Rogers Golf Performance” solution in less than four months. The solution empowers our instructors to not only provide deeper analysis and more personalized recommendations, but also places the data at our students’ fingertips so they can improve and track their progress every time they practice — with or without their instructor.
To use the app, our students hit shots in our controlled, indoor, simulated golf environment at one of my performance centers. The app integrates with these high definition golf simulators that use Doppler radar, ultrasound and high-speed video to record data from the shot such as body mechanics, club-head speed and swing angle. In fact, we capture over 26 pieces of data from each swing. The simulators instantly calculate where the ball will go, analyze the swing, and capture the data and video images. Our instructor and the student then use Windows 10 powered devices including Microsoft Surface Pro and Surface Book devices at the swing bay to provide immediate replay and feedback. Our students often pick up 10 to 15 yards of distance and significantly improve accuracy and consistency within just a few lessons. The impact of the Golf Performance app has been dramatic as our students can now see exactly what their instructor is trying to teach them anywhere they go or practice. This has not only eased potential frustration for golfers, but also improved comprehension, progress and fun!
What I’m really excited about is how our instructors can also annotate and add voiceover recommendations to the recording, and then upload it to our student portal hosted in the Microsoft Azure cloud platform. Through the power of the Microsoft cloud, our students can access all the data and images anytime from any computer or mobile device – during a lesson, on the golf course, at home or even while traveling. Over time the app can provide comparative analyses to show where students are improving and where they need more work, so our instructor can create customized lessons. Overall, we’ve been able to eliminate trial and error and make a bigger impact on our students’ golf game, leading to greater enjoyment whether at the driving range or golf course. Because we are now able to track their improvement, our student retention and referrals have also increased by double digits as they frequently share their progress with friends.
Ultimately, we’re not a technology company. We’re a golf improvement facility and small business that happens to specialize in helping people achieve their desired potential and have fun. Microsoft provides the technology that we use to help our customers have more fun on the golf course – and take our business to the next level.
How male allies can support women in technology
By Jennifer Manry and Mike Wisler as written on techcrunch.com
The Grace Hopper Celebration of Women in Computing couldn’t be more aptly named: It truly is a celebration of the technical innovation, inclusive focus and relentless drive of women in tech.
We were thrilled to be a small part of the celebration this fall, along with 15,000 other women technologists and male allies. You’ve hopefully heard a lot about the movement around women in tech, raising awareness about the challenges that women face in the tech industry and the importance of hiring and retaining a diverse workforce. A part of that dialogue is about gender allies — the concept that men need to be a part of the solution to reach gender parity in technology fields.
There are so many reasons that men should get involved and be true allies to women in tech: It’s the right thing to do. It’s good for business. Diverse teams that reflect the end user create better results for customers. Male allies respect and appreciate their female teammates. They believe in equality.
According to a study conducted by the National Center for Women & Information Technology, gender diversity benefits businesses in several ways, including better financial performance and superior team dynamics and productivity in gender-balanced companies. Studies report that gender-diverse technology organizations and departments produce work teams that stay on schedule and under budget and demonstrate improved employee performance.
So, how do men become allies and be part of the solution that will so obviously make us as an industry and a society more successful? For starters, it’s not a label that you can self-appoint. The title “ally” is earned. Being an ally is an action, not a noun. If you’re on the sideline thinking about how sensitive and aware you are, you’re not an ally. You have to take action, and drive impact.
And really, you’re not a male ally until women in tech identify you as one.
It was just over a year ago that we learned this lesson together. We attended a conference where women and men delved into the issues that women in tech face, how men impact them and what change really looks like. It involved uncomfortable conversation, awkward moments and even some jaw-dropping confessions.
The crucial component was honesty in a safe space where everyone assumed positive intent. We talk a lot about positive intent at the office because it’s one of our core values. If you start with assuming whomever you’re talking to is coming from a place of positivity, everyone involved benefits from seeing multiple sides of an issue and not jumping to conclusions.
That was when we decided to become part of the solution together.
Armed with the tools and tactics we learned, we started a Women in Tech Male Allies initiative with the goal of raising awareness about the challenges women face, identifying ways men can be a part of the solution, providing education about unconscious bias and training men and women to call out and work through bias issues. We both learned more about the issues and how we could take this newly formed partnership back to our teams to amplify the dialogue.
The partnership element is crucial: Having a woman in tech and a man who is actively working to be a better ally meant we were able to show — rather than just say — how having a trusted partner is invaluable to the process and to making progress.
Being a gender ally isn’t easy. In fact, we can guarantee that you’ll make mistakes just like we did. The thing to remember is that we’re all human. We will inevitably make mistakes. But, if you have a partnership and a trust that grants permission to be imperfect, those mistakes become learning opportunities and teachable moments.
And to be clear, it’s not just the male allies who will fall short from time to time. Women in tech have a lifetime of experiences of receiving bias that may have been unconscious or outright explicit. Extraordinarily valid feelings stemming from that can be a barrier to accepting help or support from men who genuinely do want to help. Both sides have ample opportunities to misstep. Just like in tech, the “fail fast” mentality works. Do everything you can to get it right, but when you don’t, learn from it and make the next time better.
Through our work at Capital One, we’ve found that men can help by serving as allies and contributing to a culture of inclusion. They don’t do this by charging in to save the day; instead, male allies play a supportive role in addressing the challenges that women face in the tech industry. Women in tech can invite men into the conversation and be a trusted partner to start and continue the dialogue. Gender parity isn’t going to be achieved by a single group. We’ll get there faster together.
You’re watching a movie. A criminal is trying to evade a crime scene in a sports car on the highway. A helicopter is following the car from above. The car enters a tunnel with multiple exits and the helicopter loses track of the car.
A VPN works just like the tunnel in this movie scene — it connects different roads and turns them into one, and a helicopter can’t see what’s happening inside the tunnel.
I’m sure many people around you have recommended you a VPN service. They usually tell you that a VPN is great, it lets you watch geo-blocked content, avoid the Great Firewall of China or browse the internet securely. VPNs are great, sometimes. But using a VPN can be as dangerous as not using one if you don’t know what you’re doing.
What the hell is a VPN?
If you have multiple computers, phones and tablets at home, you are using a local area network. These devices are all connected to the same Wi-Fi network and you can even transfer photos or movies from one computer to another without using the internet. Local area networks are private networks by design.
A VPN is a virtual private network. It lets you remotely connect to a private network. For instance, your office might be using a VPN for remote employees. This way, you can establish a connection with your company’s intranet and use your computer as if it were in the office. You’re virtually in the office, using your company’s Wi-Fi network.
Using a VPN is quite simple. Usually, a company or a developer installs a VPN server on a computer at home, in your office or in a data center. Then, users with the right credentials can connect to this server using a VPN client. There are many VPN clients out there on computers, mobile devices and even routers. Windows, Android, iOS and macOS even come with a basic VPN client in your device’s settings.
Let’s say you’re establishing a VPN connection on your computer. Your computer and the VPN server will start a point-to-point connection and all your network traffic will go through this connection. Think about this connection as a tunnel between your computer and a server. This tunnel is usually encrypted, and everything goes through the tunnel, from one end to another.
Why should I use a VPN?
Many of you probably first started using a VPN for work, especially when you’re working from home. There are a few advantages in using a VPN for a company. For example, it lets employees access office servers that aren’t connected to the internet, as you’re all connected to the same private network. Back in the days before cloud-hosted Office 365 servers or the G Suite, many companies were managing their own email and calendar servers. IT services could force you to connect to the company’s VPN first to access your emails and calendar events. It’s a good way to protect sensitive information.
But there are a few drawbacks as well. When you use a VPN connection, all network traffic goes through the VPN, including your internet traffic. Your company’s IT service could enforce strict browsing rules and prevent you from using Twitter. Or they could even watch and record your internet browsing habits to find a good excuse to fire you later down the road (too much Reddit, kthxbye).
But office environments aren’t the only use case for a VPN. If you live outside of the U.S., you know that a VPN can save the day when you’re trying to stream something from HBO Now, Netflix’s U.S. movie library, Hulu or one of the many streaming services that restrict you from using them abroad.
Many companies provide access to a bunch of servers around the world so that you can pretend you’re in another country. As I told you, once you set up a VPN connection, all network traffic goes through a tunnel and HBO’s servers will think that they’re sending data to a customer in the U.S. They’re sending data to an American IP address indeed (the address of the server), but everything is then sent through the VPN tunnel to your device on the other side of the world.
Sometimes, the VPN server doesn’t have enough bandwidth to upload the movie through the tunnel in a good resolution and your movie will look like crap. Sometimes, content companies like Netflix try to ban IP addresses that belong to well-known VPN servers, rendering this trick useless.
And finally, if you’ve traveled to China or another country that blocks many internet services, you’ve been relying on a VPN to connect to Gmail, Facebook or Twitter. China blocks websites at the network level. You need to connect to a VPN server outside of China to access those websites. Just like Netflix, the Chinese government tries to ban IP addresses of popular VPN services, making it more difficult to establish a reliable connection with a server outside of China.
Should I use a VPN to be secure on the internet?
Many coffee shops or hotels don’t spend too much time securing their Wi-Fi networks. Just like at home, it means that a user can see another user’s computer on the local network. And if there’s a hacker in your favorite coffee shop, they could snoop on your internet traffic to learn some information about you.
This was a serious issue a few years ago. Many websites didn’t use a secure connection on their login page. Hackers could get your bank account’s login and password and steal all your money.
Not using the Wi-Fi network at all was the best way to avoid that. But if you really needed to checked your email account, you could use a trustworthy VPN server to prevent snooping — nobody can see what’s happening in the tunnel.
Things have changed quite a lot. Now, a vast majority of internet services have switched to HTTPSand end-to-end encryption to make sure that nobody can see your private information, even without a VPN.
All of this leads me to today’s false assumptions about VPNs. No, a VPN doesn’t mean that you’ll be more secure on the internet. It depends on the VPN server.
When you use a VPN to change your country, avoid censorship or protect your connection in a coffee shop, the VPN server at the other end can see all your network traffic. You’re just moving the risk down the VPN tunnel, and it can be quite dangerous if you’re not careful enough.
Assume that all the free VPN apps that you see in the App Store and Google Play are free for a reason. They’ll analyze your browsing habits, sell them to advertisers, inject their own ads on non-secure pages or steal your identity. You should avoid free VPNs at all costs.
When it comes to paid options, some of them promise you internet privacy for $5, $10 or $20 per month. But look at the privacy policy and terms of service first. I’ve seen plenty of VPNs that log your internet traffic, share information with law enforcement and more. Read the small print.
And even if the privacy policy looks good, you’ll have to blindly trust them as it’s hard to verify that they actually do what they promise they’re doing. In many cases, a secure home connection with a MAC address whitelist is better than connecting to some random company’s VPN server. You don’t want to give a stranger your home keys even if they say that they promise they won’t break into your house.
As for encryption, some protocols aren’t as secure as you might think. L2TP with a pre-shared key for authentication can be decrypted for instance, destroying the concept of the unbreachable tunnel. A secure server running OpenVPN with a server certificate is more robust.
All of this might sound a bit complicated, but the bottom line is quite simple: a VPN is great and can fill different needs, but don’t do business with someone shady.
It seems like a fair trade: Get your favorite mobile apps for free, be shown annoying ads in return.
But that’s not all you’re doing in return. In reality, this trade has you giving up a great deal of personal information. Mobile apps collect a massive amount of personal data — your location, your online history, your contacts, your schedule, your identity and more. And all that data is instantly shared with mobile advertising networks, which use it to determine the best ad for any given user at any given time and place.
So, the trade-off isn’t really ads for apps — it’s intrusive mobile surveillance for apps. By agreeing to free, ad-sponsored mobile apps, we’ve consented to an economic model that entails continuous and comprehensive personal surveillance. It’s what Al Gore accurately characterized as the stalker economy.
Why is our personal, locational and behavioral data so coveted by marketers? Because a smartphone is something that we as consumers carry everywhere we go, and it’s constantly broadcasting personal data of all kinds. If advertisers know who we are, where we are and what we’re doing, they can deliver more effective ads. It’s called proximity marketing. It’s the Rite Aid ad that pings your phone as you walk through the aisles: “Save 10% now on mouthwash.”
Sounds innocuous, if annoying. But it goes much further than this. We’ve now enabled a system where a major retailer can know, for example, that a teenager is pregnant before her parents do simply by correlating her activity, search and purchase data. That retailer can then reach out via mail or email, or target her via phone when she is near a point of sale. This intrusion on our collective privacy isn’t going away anytime soon (if ever), as the economic incentives for app developers and advertisers are too strong.
A compromised smartphone represents a threat not just to the targeted employee but to the entire company.
OK, agreed, this kind of consumer surveillance is intrusive and creepy. But how does it threaten enterprise security? Simple. As more personal mobile devices invade the business world, leaks from those devices are opening the door to corporate hacks, stolen business data and crippling cyberattacks.
For instance, if a company lets its employees sync their corporate calendars and email accounts to their personal mobile devices, this opens up all sorts of risks. Suddenly, employees’ phones contain or can access the contact information of everyone in the organization. Further, any other mobile app that requests access to the employees’ contacts and calendar also gets access to the names and titles of company employees, as well as the dial-in codes for all private conference calls. This information can easily be put to effective use in a spear-phishing attack by a malicious app or hacker.
Worse, many apps monetize their user bases by sharing data with ad networks that share and combine data with other networks, so it’s impossible to know where exactly data is going and whether it’s being handled in a secure fashion by any of the many parties that have access to it. All of this sharing means a malicious hacker doesn’t even have to directly access an employee’s phone to attack a company. He can hack an ad network that has information from millions of users and go from there.
Stolen information can also be used to attack an enterprise through a watering-hole attack. Say a small group of executives have lunch regularly at a local restaurant. An attacker with access to their geolocation data could easily know this. The attacker correctly assumes that some of the execs are accessing the restaurant’s website to make reservations and browse the menu before lunch. By placing malware on the lightly defended site, the attacker is able to compromise the office computer or mobile device of one or more company executives. From there, a successful breach is launched.
A compromised smartphone represents a threat not just to the targeted employee but to the entire company. Information about employees’ activities, both on the job and elsewhere, combined with any company-related emails, documents or sensitive information, can be devastating to an organization if it gets into the wrong hands.
So what should enterprises do to combat the threat?
The first step is to get visibility into your mobile environment. Your organization needs to know which apps employees are using, what those apps are doing and whether or not they comply with corporate security policies. For example, is there a particularly risky file-sharing app you don’t want employees to use? Is it already being used? If you don’t know the apps employees are using for work, you are flying blind and taking a huge risk.
It is imperative that your enterprise include mobile threat protection as part of its overall security strategy.
Second, you’ll need a policy for managing the use of mobile devices. Most organizations already have policies for other platforms, including managing firewalls and sharing data with partners. It’s equally important to create these policies for mobile. For instance, if employees are using free versions of apps that are approved by the company but ad-supported, create a policy that requires employees to upgrade to the paid version to minimize, if not eliminate, unsanctioned data in the form of ads being sent to employees — though it doesn’t eliminate the relentless collection of personal and private data.
Next, your organization should educate employees about the risks of the apps they download. It’s in your best interest to empower users by arming them with tools and training to make better decisions about which apps they download. For instance, coach your employees to question apps that ask for permission. There are lots of apps that want to access location, contacts or camera. Employees don’t have to say yes automatically. Most apps will work fine if the request is denied, and prompt users if a permission is actually needed. If an app does not say why it needs access, that’s a big red flag.
Finally, all of these areas can be addressed with a good mobile security solution. Any enterprise without a mobile threat protection solution is by definition unaware of what information is leaking and from where, and unable to address the risks that exist in its environment. It is therefore imperative that your enterprise include mobile threat protection as part of its overall security strategy in order to protect employee privacy and company data from the ever-growing threat of mobile surveillance and data gathering.
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Analytics 50: How big data innovators reap results
Five winners of the 2016 CIO.com and Drexel University Analytics 50 awards share details of their projects, lessons learned and advice.
Data and analytics are reshaping organizations and business processes, giving organizations the capability to interrogate internal and external data to better understand their customers and drive transformative efficiencies.
Worldwide revenues for big data and business analytics clocked in at nearly $122 billion in 2015 and will grow to $187 billion in 2019, according to a five-year forecast from research firm IDC.
“Organizations able to take advantage of the new generation of business analytics solutions can leverage digital transformation to adapt to disruptive changes and create competitive differentiation in their markets,” said IDC analyst Dan Vesset in a statement issued in conjunction with the release of IDC’s Worldwide Semiannual Big Data and Analytics Spending Guide earlier this year. “These organizations don’t just automate existing processes — they treat data as they would any valued asset by using a focused approach to extracting and developing the value of information.”
Additionally, a recent Forrester Research study, commissioned by the global data and analytics team at KPMG, found that 50 percent of businesses now use data and analytics tools to analyze their existing customers, while 48 percent use them to find new customers and 47 percent use them to develop new products and services.
The picture isn’t entirely rosy, however. That same Forrester study found that many organizations are struggling to adjust their cultures to a world in which data and analytics play a central role, and many business executives mistrust the insights generated by data and analytics.
Other organizations, however, have taken naturally to data and analytics and are using new tools to better understand customers, develop new products and optimize business processes.
To honor those organizations, CIO.com and Drexel University’s LeBow College of Business recently announced the first Analytics 50 awards. The winners represent a broad spectrum of industries, from pharmaceuticals and healthcare to sports and media.
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Bumble is launching video stories to show more of your match
Bumble will soon release BumbleVID, which will allow users from across the dating platform to create a story with unlimited 10-second videos, which will each delete after 24 hours.
Here’s how it will work. Users record 10-second videos from directly within Bumble. These videos then post to their profile, and can be viewed by anyone who comes across their profile while swiping. You can also draw on these video, and eventually the dating app will introduce features to add additional depth to your video – like filters, location tagging, etc.
You can also add pre-recorded videos, but only ones taken in the last 24 hours, and they will be marked with an indicator saying they weren’t added “live”. And just like on Instagram and Snapchat, you’ll be able to see how many people saw your videos and who the people were.
In addition to being shown on each person’s profile when you’re swiping, the videos will be shown on the connections and conversations page – so you can see the video stories of anyone you are talking to, as well as the stories of people who you’ve connected with but haven’t started talking to.
The feature will launch in the next few weeks, and be available for everyone who is photo verified on the platform. The company had a bit of a setback with photo verification, mainly due to a response that exceeded their ability to verify every picture by hand. But they are now re-rolling out the feature on a limited scale, and expect it to be fully available soon.
Whitney Wolfe, cofounder and CEO of Bumble, explained that video had been on the company’s radar for a long time – but that the foray into video is much riskier for a company that connects strangers, instead of a company that connects friends (like Instagram and Snapchat). Nevertheless, Wolfe explained that after 2 years it was time for Bumble to add video, especially when video has become a part of every other major social platform.
Don’t Reinvent the Wheel
Pioneered by Snapchat, a video story consisting of 10-second clips that delete in 24 hours is now the de-facto way to share stories on the internet. Even Instagram’s CEO admitted that their hot new feature was inspired by Snapchat, saying “they deserve all the credit”. And in a similar vein, Wolfe explained that there’s no need to have an ego and try to reinvent the way short-form video is done on mobile. She said Bumble’s main focus is providing value to users, and making them relearn a new way of sharing video instead of adopting the hyper popular “story” method would just be a disservice.
A Stronger Incentive to Create Content
Swipe-based dating apps are currently pretty static. You work hard to create a profile, then essentially sit around (and swipe) while waiting for someone to swipe on you. There’s just not much more you can do to make your profile more interesting. Until now.
What’s a better incentive to create content than an opportunity to score a date with a guy or girl that you wouldn’t have otherwise matched with?
Take this example: You’re out with your friends on Friday night and want to share a short clip on one of your stories, but the moment won’t last to capture video in each platform individually. So which one do you pick? Instagram, Snapchat, or….Bumble?
Typically you’d just pick the platform where you have the biggest following or group of friends – for me that’s Instagram. But what if there’s a girl or guy you just matched with on Bumble who hasn’t started a conversation yet, and you really want to get their attention. It’s a no brainer that you’re going to eschew your friends on Instagram for the chance to impress a potential date.
BumbleVID will also help engagement – more people will spend more time on the platform, since they now will want to watch a video on each profile they swipe.
Adds Reality to Dating
A side effect of being static is that profiles on dating apps are still pretty perfect. Notice I’m not saying fake – it’s hard to succeed long term on Bumble or Tinder if you have straight-up fake pictures and information, especially with Bumble’s new photo verification features.
However, there is certainly a tightly-curated aesthetic that most people try to maintain on social platforms. And this isn’t necessarily a good thing. Sure it’s important to look pretty and sound cool, but you don’t want to come off as a person that is totally different from who you will be in person.
So BumbleVID could fix this. If enough people start creating video content on a regular basis, it could actually become weird to not have un-polished, ephemeral video always on your profile.
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New Windows 10 devices at CES, Microsoft Connected Vehicle Platform, summiting the highest peaks in 50 states (in under 50 days) – Weekend Reading: Jan. 6 edition
Happy New Year, and welcome to the first Weekend Reading of 2017. We know many of you are still climbing your mountain of post-vacation emails or getting re-acquainted with commuting schedules, but please allow us to distract you with our top news from an exciting first week back in the office.
VR-ready gaming PCs, increased power and performance, lighter hardware with longer battery life, OLED and 4K screens, infrared cameras and fingerprint readers that unlock Windows Hello all featured heavily in this CES lineup.
Microsoft made some of it’s own announcements at CES this week including the Microsoft Connected Vehicle Platform that will help automakers build the future of intelligent vehicles.
The set of services is built on the Microsoft Azure cloud and will enable auto manufacturers to create custom connected driving experiences that are in-line with their brand. The living, agile platform aims to address predictive maintenance, improved in-car productivity, advanced navigation, customer insights and autonomous driving capabilities.
The certification distinguishes Azure as an organization that patients and health providers can count on to store their private information. The accreditation incorporates industry-specific security, privacy and regulatory requirements. It also provides a single framework for health organizations to evaluate the Azure environment.
While we enjoy dependable health services as much as anyone, we also enjoy really fast cars (at least on Xbox) and “Forza Horizon 3” Rockstar Car Pack just delivered seven new high-speed vehicle options.
This pack features everything from classic Japanese power to a Ford trophy truck to the hybrid styling of the 2015 BMW i8. The Rockstar Car Pack is included in the “Forza Horizon 3” Car Pass, which is available for separate purchase or as part of the Ultimate Edition of “Forza Horizon 3.” Players can also get the car pack standalone for $6.99 in the Xbox Store.
In the spirit of New Year’s Resolutions, we featured experienced mountain climbers Melissa and Maddie on our Facebook, Twitter, and Instagram pages. The two achieved their goal of summiting the highest peak in all 50 states in less than 50 days, using Microsoft technology to help along the way.
Thanks for joining us for another Weekend Reading. We hope to see you again next Friday as we pick up even more steam into 2017.
Renault-Nissan is first auto manufacturer to commit to platform to build connected cars
Traditional automakers, many of whom ushered in an era of incredible disruption nearly a century ago, now face disruption themselves from four modern forces — connected, autonomous, shared and electric cars. The infrastructure and scale required to build a connected car is incredibly complicated, expensive and resource intensive. At its core, it’s a software challenge, and a chief obstacle for these brands is integrating the complex cloud technology required to deliver next-generation driving experiences.
Today at the Consumer Electronics Show in Las Vegas, we announced the Microsoft Connected Vehicle Platform, a set of services built on the Microsoft Azure cloud and designed to empower auto manufacturers to create custom connected driving experiences. This is not an in-car operating system or a “finished product;” it’s a living, agile platform that starts with the cloud as the foundation and aims to address five core scenarios that our partners have told us are key priorities: predictive maintenance, improved in-car productivity, advanced navigation, customer insights and help building autonomous driving capabilities.
Microsoft’s cloud will do the heavy lifting by ingesting huge volumes of sensor and usage data from connected vehicles, and then helping automakers apply that data in powerful ways.
Available as a public preview later this year, it brings Microsoft’s intelligent services from across the company right into the car, including virtual assistants, business applications, office services and productivity tools like Cortana, Dynamics, Office 365, Power BI and Skype for Business.
Today, the car is more than just a ride between two places — it is a hub of activity for daily life. People are looking to have truly connected experiences in their cars so that they can get more done, save time and make life easier. While safety and security are baseline requirements, our services can help make a person’s work day more efficient. For instance, imagine that Cortana seamlessly connects you whether you’re at home or in your car. Let’s say you’re on your phone at home and tell Cortana to set up a meeting for you and your colleague the next morning at a coffee shop. The next time you get in your car, Cortana reminds you of the morning meeting and starts navigation to get you to that coffee shop.
Check out our video below to hear more about how the platform works and the benefits it offers to automakers and drivers.
Auto manufacturers embrace Microsoft’s technology
Our strength in building a global cloud at scale is the primary reason the Renault-Nissan Alliance chose to work with Microsoft, becoming the first auto manufacturer to commit to the Microsoft Connected Vehicle Platform. Today in Nissan’s CES keynote, the company announced that through our partnership with the Renault-Nissan Alliance, our platform will power next-generation, connected vehicles with advanced navigation, predictive maintenance, remote monitoring of car features and more. Nissan also demonstrated on stage how Cortana can enhance a driver’s experience. In addition, Azure offers the flexibility and choice to build a common platform for Renault-Nissan to deploy services to both Alliance brands by supporting devices and vehicles that run on multiple operating systems, programming languages and tools.
This partnership builds on our recent momentum with other automotive companies, such as our announcement this past week with Volvo to integrate Skype for Business in Volvo’s 90 Series cars, which will enhance productivity and make joining conference calls from the car a cinch. And we’ve partnered with BMW on BMW Connected, the automaker’s personal mobility companion service, to develop a scalable platform based on Microsoft Azure technologies to deliver in-car productivity services through Office 365, as well as intelligent personal assistance for drivers.
Microsoft a partner instead of a competitor
As you may have gathered, Microsoft is not building its own connected car. Instead, we want to help automakers create connected car solutions that fit seamlessly with their brands, address their customers’ unique needs, competitively differentiate their products and generate new and sustainable revenue streams. Our customers have shared that they want to work with a partner that not only offers the right tools, but also allows them to keep their data, has a secure and compliant cloud platform, and operates at a truly global scale (given that most automotive brands operate in more than one country). In fact, 85 percent of Fortune 500 companies already rely on Microsoft’s cloud for these reasons.
Using our platform, automakers and suppliers can benefit from the billions of dollars we’ve already invested in the cloud. Azure offers more than 200 services available in 38 worldwide datacenter regions, with robust measures for security and the global compliance and privacy regulations that are required to support connected cars, letting automakers focus on innovation rather than building out their own cloud-based infrastructure.
Ultimately, Microsoft aspires to empower automakers in their goals for fully autonomous driving, with sophisticated machine learning and artificial intelligence capabilities, as well as advanced mapping services. In fact, just last month we announced that through new and existing relationships with TomTom, HERE and Esri, together we will create more intelligent location-based services across Microsoft.
As a company, it’s our mission to empower all industries and businesses not only to survive disruption, but to seize it as an opportunity. The investments we’re making in the automotive space extend to countless other industries, such as financial services, manufacturing and smart cities. Wherever there’s a “connected signal,” Microsoft wants to be the partner that can help its customers improve people’s lives — on the road, in the cloud and everywhere in between.
