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Bumble is launching video stories to show more of your match

By Fitz Tepper as written on techcrunch.com

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Bumble will soon release BumbleVID, which will allow users from across the dating platform to create a story with unlimited 10-second videos, which will each delete after 24 hours.
Here’s how it will work. Users record 10-second videos from directly within Bumble. These videos then post to their profile, and can be viewed by anyone who comes across their profile while swiping. You can also draw on these video, and eventually the dating app will introduce features to add additional depth to your video – like filters, location tagging, etc.
You can also add pre-recorded videos, but only ones taken in the last 24 hours, and they will be marked with an indicator saying they weren’t added “live”. And just like on Instagram and Snapchat, you’ll be able to see how many people saw your videos and who the people were.
In addition to being shown on each person’s profile when you’re swiping, the videos will be shown on the connections and conversations page – so you can see the video stories of anyone you are talking to, as well as the stories of people who you’ve connected with but haven’t started talking to.
The feature will launch in the next few weeks, and be available for everyone who is photo verified on the platform. The company had a bit of a setback with photo verification, mainly due to a response that exceeded their ability to verify every picture by hand. But they are now re-rolling out the feature on a limited scale, and expect it to be fully available soon.
Whitney Wolfe, cofounder and CEO of Bumble, explained that video had been on the company’s radar for a long time – but that the foray into video is much riskier for a company that connects strangers, instead of a company that connects friends (like Instagram and Snapchat). Nevertheless, Wolfe explained that after 2 years it was time for Bumble to add video, especially when video has become a part of every other major social platform.

bumble-vid

Don’t Reinvent the Wheel
Pioneered by Snapchat, a video story consisting of 10-second clips that delete in 24 hours is now the de-facto way to share stories on the internet. Even Instagram’s CEO admitted that their hot new feature was inspired by Snapchat, saying “they deserve all the credit”. And in a similar vein, Wolfe explained that there’s no need to have an ego and try to reinvent the way short-form video is done on mobile. She said Bumble’s main focus is providing value to users, and making them relearn a new way of sharing video instead of adopting the hyper popular “story” method would just be a disservice.
A Stronger Incentive to Create Content 
Swipe-based dating apps are currently pretty static. You work hard to create a profile, then essentially sit around (and swipe) while waiting for someone to swipe on you. There’s just not much more you can do to make your profile more interesting. Until now.
What’s a better incentive to create content than an opportunity to score a date with a guy or girl that you wouldn’t have otherwise matched with?
Take this example: You’re out with your friends on Friday night and want to share a short clip on one of your stories, but the moment won’t last to capture video in each platform individually. So which one do you pick? Instagram, Snapchat, or….Bumble?
Typically you’d just pick the platform where you have the biggest following or group of friends – for me that’s Instagram. But what if there’s a girl or guy you just matched with on Bumble who hasn’t started a conversation yet, and you really want to get their attention. It’s a no brainer that you’re going to eschew your friends on Instagram for the chance to impress a potential date.
BumbleVID will also help engagement – more people will spend more time on the platform, since they now will want to watch a video on each profile they swipe.
Adds Reality to Dating
A side effect of being static is that profiles on dating apps are still pretty perfect. Notice I’m not saying fake – it’s hard to succeed long term on Bumble or Tinder if you have straight-up fake pictures and information, especially with Bumble’s new photo verification features.
However, there is certainly a tightly-curated aesthetic that most people try to maintain on social platforms. And this isn’t necessarily a good thing. Sure it’s important to look pretty and sound cool, but you don’t want to come off as a person that is totally different from who you will be in person.
So BumbleVID could fix this. If enough people start creating video content on a regular basis, it could actually become weird to not have un-polished, ephemeral video always on your profile.

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New Windows 10 devices at CES, Microsoft Connected Vehicle Platform, summiting the highest peaks in 50 states (in under 50 days) – Weekend Reading: Jan. 6 edition

By Thomas Kohnstamm as written on blogs.microsoft.com

Happy New Year, and welcome to the first Weekend Reading of 2017. We know many of you are still climbing your mountain of post-vacation emails or getting re-acquainted with commuting schedules, but please allow us to distract you with our top news from an exciting first week back in the office.
CES Logo
At the annual Consumer Electronics Show in Las Vegas, Microsoft partners put their innovation on full display. Acer, Dell, HP, Lenovo, LG, MSI, Samsung and Toshiba introduced new Windows 10 devices in a variety of form factors to empower gamers and the creator in all of us.
VR-ready gaming PCs, increased power and performance, lighter hardware with longer battery life, OLED and 4K screens, infrared cameras and fingerprint readers that unlock Windows Hello all featured heavily in this CES lineup.

Connected-Car-Whitepaper-Image-2016-12-26-640x541

Microsoft made some of it’s own announcements at CES this week including the Microsoft Connected Vehicle Platform that will help automakers build the future of intelligent vehicles.
The set of services is built on the Microsoft Azure cloud and will enable auto manufacturers to create custom connected driving experiences that are in-line with their brand. The living, agile platform aims to address predictive maintenance, improved in-car productivity, advanced navigation, customer insights and autonomous driving capabilities.

Doctors

Speaking of the cloud, Microsoft Azure became one of the first hyper-scale cloud computing platforms to achieve the HITRUST CSF certification, the most widely recognized security accreditation in health care.
The certification distinguishes Azure as an organization that patients and health providers can count on to store their private information. The accreditation incorporates industry-specific security, privacy and regulatory requirements. It also provides a single framework for health organizations to evaluate the Azure environment.

While we enjoy dependable health services as much as anyone, we also enjoy really fast cars (at least on Xbox) andForza Horizon 3” Rockstar Car Pack just delivered seven new high-speed vehicle options.
This pack features everything from classic Japanese power to a Ford trophy truck to the hybrid styling of the 2015 BMW i8. The Rockstar Car Pack is included in the “Forza Horizon 3” Car Pass, which is available for separate purchase or as part of the Ultimate Edition of “Forza Horizon 3.” Players can also get the car pack standalone for $6.99 in the Xbox Store.

Hiking gear

In the spirit of New Year’s Resolutions, we featured experienced mountain climbers Melissa and Maddie on our Facebook, Twitter, and Instagram pages. The two achieved their goal of summiting the highest peak in all 50 states in less than 50 days, using Microsoft technology to help along the way.
Thanks for joining us for another Weekend Reading. We hope to see you again next Friday as we pick up even more steam into 2017.

See how Microsoft can improve your business with Managed Solution here!

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Extending User Control of Flash with Click-to-Run

Written by Crispin Cowan  as seen on blogs.microsoft.com
Adobe Flash has been an integral part of the web for decades, enabling rich content and animations in browsers since before HTML5 was introduced. In modern browsers, web standards pioneered by Microsoft, Adobe, Google, Apple, Mozilla, and many others are now enabling sites to exceed those experiences without Flash and with improved performance and security. Starting in the Anniversary Edition of Windows 10, we began to give users more control over Flash by selectively pausing certain Flash content, like ads, that were not central to the page.
In our next release, we will extend this functionality and encourage the transition to HTML5 alternatives by providing additional user control over when Flash content loads. Windows Insiders will be able to try an early implementation of this feature soon in upcoming preview builds. The user experience will evolve as we move towards a stable release in the Windows 10 Creator’s Update next year.
Sites that support HTML5 will default to a clean HTML5 experience. In these cases, Flash will not even be loaded, improving performance, battery life, and security. For sites that still depend on Flash, users will have the opportunity to decide whether they want Flash to load and run, and this preference can be remembered for subsequent visits.
Screen capture showing an Edge browser window with a dialog from the address bar which reads "Adobe Flash content was blocked. Do you want to allow Adobe Flash to run on this site?" The options are Close, Allow Once, and Allow Always.

Sample of the user experience when the user clicks on a blocked Flash control.

We are deeply aware that Flash is an integral part of many web experiences today. To ease the transition to HTML5, these changes initially will not affect the most popular sites which rely on Flash today. In the coming months, we will actively monitor Flash consumption in Microsoft Edge and will gradually shorten the list of automatic exceptions. At the end of this process, users will remain in control, and will be able to choose Flash for any site they visit.
We advise web developers to migrate to standardized content delivery mechanisms like JavaScript and HTML5 Encrypted Media Extensions, Media Source Extensions, Canvas, Web Audio, and RTC in the coming months.
This change will provide all users improved performance, greater stability, and stronger security. These changes are similar to updates coming from our friends at Apple, Mozilla, and Google. We look forward to continued work with these partners, and with Adobe, to improve the capabilities and security of the web for all users.

system-center-configuration-manager-managed-solutionSystem Center Configuration Manager: Support for Windows 10 and Microsoft Intune

By Aaron Czechowski as written on blogs.technet.microsoft.com
Windows 10 brings with it powerful new options for deployment and servicing. In System Center, we are committed to providing enterprise customers with best-in-class management for Windows 10 with System Center Configuration Manager, specifically by helping you successfully deploy, manage, and service Windows 10 in the way that suits you best.
As I trust you already know by now, Windows 10 comes in two basic flavors: (1) a Current Branch (also known as Windows-as-a-Service) and (2) the Long-Term Servicing Branch with a more traditional support model. The Current Branch also has the option of Current Branch for Business, which is the same build as the Current Branch, just deferred to a later date to give you time to further validate in your environment. If this is all news to you, stop reading and click here for more information and guidance. Then come on back when you are ready.
The new System Center Configuration Manager
As we announced at Microsoft Ignite with our first technical preview, we will release a new version of Configuration Manager by the end of this calendar year.  This new version will bring full support for the deployment, upgrade, and management of Windows 10.
The new System Center Configuration Manager, as it will simply be called, is designed to support the much faster pace of updates for Windows 10 and Microsoft Intune.  This new version will also simplify the Configuration Manager upgrade experience itself, and allow us to listen and more quickly respond to your feedback.
We have taken your feedback on making Configuration Manager easier to update, and one of the core capabilities of this upcoming release is a brand new approach for updating the features and functionality of Configuration Manager. Moving faster with System Center Configuration Manager will allow you to take advantage of the very latest feature innovations in Windows 10, as well as other operating systems such as Apple iOS and Android when using Configuration Manager integrated with Microsoft Intune for mobile device management (MDM) and mobile application management (MAM) capabilities.
The new System Center Configuration Manager will also be a straightforward in-place upgrade of sites and clients, similar to a service pack.
System Center Configuration Manager will support Windows 10 in any flavor: Current Branch, Current Branch for Business, and Long-Term Servicing Branch. This is because we will be able to deliver incremental updates to support the capabilities of future versions of the Windows 10 Current Branch.
The fact that we are not including a calendar year in the name is a reflection of the fact that the new System Center Configuration Manager will be updated frequently.  In documentation, in product, and for evaluation and volume licensing download sites we will denote each particular version with a version number, for example “v1512”, for a version shipping in December 2015.
We plan to support each version/update for 12 months before we require that customers upgrade to the latest one to continue support. Finally we do intend to ship a version aligned with the rest of System Center and Windows Server when they ship in 2016.
Windows 10 support with System Center 2012 Configuration Manager
Back in May, the release of System Center 2012 R2 Configuration Manager SP1 and System Center 2012 Configuration Manager SP2 delivered full compatibility with existing features for Windows 10 deployment, upgrade and management. Also note that we released Cumulative Update 1 in August to further enhance support for Windows 10. (For simplicity, I’ll just refer to these products collectively as “ConfigMgr 2012” for the rest of this post.)
The ConfigMgr 2012 Supported Configuration article on TechNet only lists support for Windows 10 Enterprise LTSB 2015. Knowing that customers are eager to deploy Windows 10 Current Branch now prior to the release of the new System Center Configuration Manager later this calendar year, we are extending ConfigMgr 2012 support for Windows 10 to also include the first two builds of the Windows 10 Current Branch. This translates to the initial build of Windows 10 released this summer, and the second build of Windows 10 expected to release this fall.
We will not extend support for further versions of Windows 10 Current Branch with ConfigMgr 2012 because we need the new System Center Configuration Manager updating model to keep pace with Windows as a Service and Microsoft Intune.
In Summary: Planning and Guidance
Product Version
Release Timing
Windows Servicing Support
System Center Configuration Manager
By end of 2015 for initial release
  • Windows 10 Current Branch, Current Branch for Business, and Long Term Servicing Branch
System Center 2012 Configuration Manager SP2 CU1
AND System Center 2012 R2 Configuration Manager SP1 CU1
May 2015, with cumulative updates as needed
  • Windows 10 LTSB 2015,
  • Windows 10 CB/CBB through February 2016*
*ConfigMgr 2012 supports Windows 10 version 1507 (build 10.0.10240) and 1511 (build 10.0.10586) for the lifecycle of these builds. Any new Windows 10 CB/CBB builds released in the future will not be supported With ConfigMgr 2012 and will require System Center Configuration Manager current branch for supported management.
If you want to deploy Windows 10 in your environment today, you should have already upgraded ConfigMgr 2012 to the latest service pack and cumulative update as many of our customers already have.
If you are deploying Windows 10 Current Branch, then you also need a plan to upgrade to System Center Configuration Manager. Once your environment is upgraded to System Center Configuration Manager, then you will be ready to start managing future builds of Windows 10 Current Branch as they are released.
If you don’t think you’ll be able to upgrade your environment to System Center Configuration Manager in the next several months, then you’ll need to deploy Windows 10 Enterprise LTSB 2015 with ConfigMgr 2012 to remain in a supported configuration going forward. Subsequent releases of the Windows 10 Current Branch in 2016 and beyond will not be supported with ConfigMgr 2012.

 

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The public preview of SQL Server on Linux has arrived!

As written on info.microsoft.com
The public preview of the next major release of SQL Server brings the power of SQL Server to both Linux and Windows.  SQL Server enables developers and organizations to build intelligent applications with industry-leading performance and security technologies using their preferred language and environment.  With the next release of SQL Server, you can develop applications with SQL Server on Linux, Windows, Docker, or macOS (via Docker) and then deploy to Linux, Windows, or Docker, on-premises or in the cloud.
You’ll find native Linux installations made easy with familiar RPM and APT packages for Red Hat Enterprise Linux and Ubuntu Linux, and a package for SUSE Linux Enterprise Server will be coming soon as well.  Finally, the public preview for SQL Server is also available on Azure Virtual Machines on Windows and Linux and as images available on Docker Hub, offering a quick and easy installation within minutes.
Tooling on Linux
We have also released updated versions of our flagship SQL Server tools including SQL Server Management Studio (SSMS)Visual Studio SQL Server Data Tools (SSDT) and SQL Server PowerShell with support for the next release of SQL Server on Windows and Linux. We are also excited to announce the new SQL Server extension for Visual Studio Code that is available now on the Visual Studio Code marketplace. Developers can use the SQL extension for VS Code on macOS/Linux/Windows with SQL Server running anywhere (on-premises, on Linux and Windows, in any cloud, in virtual machines, Docker) and with Azure SQL DB and Azure SQL DW. Native command-line tools are also available for SQL Server on Linux.
Get started today
Try the SQL Server on Linux Public Preview today! Get started with the public preview of the next release of SQL Server on Linux, macOS (via Docker) and Windows with our tutorials that show you how to install and use SQL Server on macOS, Docker, Windows, RHEL and Ubuntu and quickly build an app in a programming language of your choice.

 

Microsoft

What's changed in System Center Configuration Manager from System Center 2012 Configuration Manager

By Brent Dunshire as written on docs.microsoft.com
Applies to: System Center Configuration Manager (Current Branch)
System Center Configuration Manager current branch introduces important changes from System Center 2012 Configuration Manager. The information in this topic identifies the more significant changes and new capabilities found in the baseline version 1511 of System Center Configuration Manager. To learn about additional changes that are introduced in subsequent updates for System Center Configuration Manager, see What’s new in System Center Configuration Manager incremental versions.
The December 2015 release of System Center Configuration Manager (version 1511), is the latest product release of Configuration Manager from Microsoft. It is typically referred to as System Center Configuration Manager current branch. Current branch indicates this is a version that supports incremental updates to the product and can be an important distinction between this and past releases of Configuration Manager.
With this release System Center Configuration Manager:
  • Does not use a year or product identifier in the product name, as seen with past versions like Configuration Manager 2007 or System Center 2012 Configuration Manager.
  • Supports incremental in-product updates, also called update versions. The initial release is version 1511. Subsequent versions are released several times a year as in-console updates, like version 1602 or 1606.
In-console updates for Configuration Manager
System Center Configuration Manager uses an in-console service method called Updates and Servicing that makes it easy to locate and then install recommended updates for Configuration Manager.
Some versions are only available as updates for existing sites (from within the Configuration Manager console), and cannot be used to install new Configuration Manager sites.
For example, the 1602 update is only available from within the Configuration Manager console and is used to update a site that runs a baseline version of 1511 to version 1602.
Periodically, an update version will also be released as a new baseline version (like update 1606) which can be used to install a new hierarchy without the need to start with an older baseline version (like 1511) and upgrade your way to the most current version.
For more information about using updates, see Updates for System Center Configuration Manager.
Service connection point replaces Microsoft Intune connector
The Microsoft Intune connector is replaced by a new site system role that enables additional functionality, the service connection point. The service connection point:
  • Replaces the Microsoft Intune connector when you integrate Intune with System Center Configuration Manager On-premises Mobile Device Management
  • Is used as a point of contact for devices you manage with
  • Uploads usage data about your deployment to the Microsoft cloud service
  • Makes updates that apply to your deployment available from within the Configuration Manager console
This site system role supports both an online and offline mode of operation that can affect its additional use. For more information see About the service connection point in System Center Configuration Manager.
Usage data collection
System Center Configuration Manager collects usage data about your sites and infrastructure. This information is compiled and submitted to the Microsoft cloud service by the service connection point (a new site system role) and is required to enable Configuration Manager to download updates for your deployment that apply to the version of Configuration Manager you use. When you configure the service connection point you can configure both the level of data that is collected, and whether this is submitted automatically (online mode) or manually (offline mode).
For more information see Usage data levels and settings.
Support for Intel Active Management Technology (AMT)
With System Center Configuration Manager, native support for AMT-based computers from within the Configuration Manager console has been removed.
  • AMT-based computers remain fully managed when you use the Intel SCS Add-on for Microsoft System Center Configuration Manager
  • Use of the add-on provides you access to the latest capabilities to manage AMT while removing limitations introduced until Configuration Manager could incorporate those changes
  • Out of Band Management in System Center 2012 Configuration Manager is not affected by this change
The removal of integrated AMT for System Center Configuration Manager includes:
  • The Out of Band Management point site system role is no longer used nor available
Deprecated functionality
With System Center Configuration Manager, some capabilities, like native Support for Intel Active Management Technology (AMT) based-computers is removed from the Configuration Manager console, while other capabilities like Network Access Protection are removed entirely. Additionally, some older Microsoft products like Windows Vista, Windows Server 2008, and SQL Server 2008, are no longer supported.
For a list of deprecated features, see Removed and deprecated features for System Center Configuration Manager.
For details about supported products, operating systems, and configurations, see Supported configurations for System Center Configuration Manager.
Client deployment
System Center Configuration Manager introduces a new capability for testing new versions of the Configuration Manager client before upgrading the rest of site with the new software. This new capability gives you the opportunity to set up a preproduction collection in which to pilot a new client. Once you are satisfied with the new client software in preproduction, you can promote the client to automatically upgrade the rest of the site with the new version.
For more information on how to test clients, see How to test client upgrades in a preproduction collection in System Center Configuration Manager.
Operating system deployment
  • A new task sequence type is available in the Create Task Sequence Wizard,  Upgrade an operating system from upgrade package, that creates the steps to upgrade computers from Windows 7, Windows 8, or Windows 8.1 to Windows 10. For more information, see Upgrade Windows to the latest version with System Center Configuration Manager.
  • Windows PE Peer Cache is now available when you deploy operating systems. Computers that run a task sequence to deploy an operating system can use Windows PE Peer Cache to obtain content from a local peer (a peer cache source) instead of downloading content from a distribution point. This helps minimize wide area network (WAN) traffic in branch office scenarios where there is no local distribution point. For more information, see Prepare Windows PE peer cache to reduce WAN traffic in System Center Configuration Manager.
  • You can now view the state of Windows as a Service in your environment, create servicing plans to form deployment rings and ensure that Windows 10 current branch computers are kept up to date when new builds are released, and view alerts when Windows 10 clients are near end of support for their build of Current Branch (CB) or Current Branch for Business (CBB). For more information, see Manage Windows as a service using System Center Configuration Manager.
Application management
  • System Center Configuration Manager lets you deploy Universal Windows Platform (UWP) apps for devices running Windows 10 and later. See Creating Windows applications with System Center Configuration Manager.
  • Software Center has a new, modern look and apps that previously only appeared in the Application Catalog (user-available apps) now appear in Software Center under the Applications tab. This makes these deployments more discoverable to users and removes the need for them to use the Application Catalog. Additionally, a Silverlight enabled browser is no longer required. See Plan for and configure application management in System Center Configuration Manager.
  • The new Windows Installer through MDM application type lets you create and deploy Windows Installer-based apps to enrolled PCs that run Windows 10. See Creating Windows applications with System Center Configuration Manager.
  • When you create an application for an in-house iOS app you only need to specify the installer (.ipa) file for the app. You no longer need to specify a corresponding property list (.plist) file. See Creating iOS applications with System Center Configuration Manager.
  • In Configuration Manager 2012, to specify a link to an app in the Windows Store, you could either specify the link directly, or browse to a remote computer that had the app installed. In System Center Configuration Manager, you can still enter the link directly, but now, instead of browsing to a reference computer, you can now browse the store for the app directly from the Configuration Manager console.
Software updates
  • System Center Configuration Manager can now differentiate a Windows 10 computer that connects to Windows Update for Business (WUfB) for software update management versus the computers connected to WSUS for software update management. The UseWUServerattribute is new and specifies whether the computer is managed with WUfB. You can use this setting in a collection to remove these computers from software update management. For more information, see Integration with Windows Update for Business in Windows 10.
  • You can now schedule and run the WSUS clean up task from the Configuration Manager console.
    You can now manually run the WSUS cleanup task from in Software Update Point Component properties. When you select to run the WSUS cleanup task, it will run at the next software updates synchronization. The expired software updates will be set to a status of declined on the WSUS server and the Windows Update Agent on computers will no longer scan these software updates. For more information, see Schedule and run the WSUS clean up task.
Compliance settings
  • System Center Configuration Manager introduces an improved workflow for creating configuration items. Now, when you create a configuration item, and select supported platforms, only the settings relevant to that platform are available. See Get started with compliance settings in System Center Configuration Manager.
  • The create configuration item wizard now makes it easier to choose the configuration item type you want to create. Additionally, new and updated configuration items are available for:
    • Windows 10 devices managed with the Configuration Manager client
    • Mac OS X devices managed with the Configuration Manager client
    • Windows desktop and server computers managed with the Configuration Manager client
    • Windows 8.1 and Windows 10 devices managed without the Configuration Manager client
    • Windows Phone devices managed without the Configuration Manager client
    • iOS and Mac OS X devices managed without the Configuration Manager client
    • Android and Samsung KNOX Standard devices managed without the Configuration Manager client
      See How to create configuration items in System Center Configuration Manager.
  • Support for managing settings on Mac OS X computers that are either enrolled with Microsoft Intune or managed using the Configuration Manager client. See How to create configuration items for iOS and Mac OS X devices managed without the System Center Configuration Manager client.
Protect data and site infrastructure
  • System Center Configuration Manager lets you integrate with Windows Hello for Business (formerly Microsoft Passport for Work) which is an alternative sign-in method that uses Active Directory, or an Azure Active Directory account to replace a password, smart card, or virtual smart card on devices running Windows 10. See Windows Hello for Business settings in System Center Configuration Manager.
Mobile device management with Microsoft Intune
System Center Configuration Manager introduces improvements to the mobile device management experience including:
  • Limit the number of devices a user can enroll
  • Specify terms and conditions users of the Company Portal must accept before they can enroll or use the app
  • Added a device enrollment manager role to help manage large numbers of devices
For more information about mobile device management capabilities with Configuration Manager and Intune, see Hybrid mobile device management (MDM) with System Center Configuration Manager and Microsoft Intune.
On-premises Mobile Device Management
With System Center Configuration Manager, you can now manage mobile devices using on-premises Configuration Manager infrastructure. All device management and management data is handled on-premises and is not part of Microsoft Intune or other cloud services. This type of device management doesn't require client software since the capabilities that Configuration Manager uses to manage the devices are built into the device operating systems.

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Pokemon Go is 'gold' for our HoloLens, says Microsoft's CEO

Satya Nadella waxes hopeful that the Pokemon Go boom will translate into increased interest in Microsoft's augmented reality headset.

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By Ry Cist as written on www.cnet.com
As Pokemon goes, so goes augmented reality.
That's the hope, at least, for Microsoft CEO Satya Nadella. He told CNBC that the hugely successful Pokemon Go app, which has millions of people chasing down monsters on real-world streets using their phones, is a phenomenon that spells good things for his company's augmented-reality headset, the HoloLens.
"I think it's fantastic to see these augmented-reality applications getting built, because the best thing that can happen when you're creating a new category is for applications that are these killer apps, whether it be game or in the industrial scenario, to get invested in," Nadella said.
Microsoft has already made a point of demonstrating the potential for gaming in augmented reality, with impressive HoloLens demonstrations that transform living rooms into combat zones and that bring the world of Minecraft to your coffee table.
Pokemon Go, meanwhile, has reinvigorated enthusiasm for Nintendo among both gamers and investors, even as it had developer Niantic Labs scrambling to address privacy concerns that the game unleashed.
Nadella was speaking alongside Jeffrey Immelt, the CEO of General Electric, who agreed that the Pokemon craze -- just barely a week old -- is a clear indicator of the potential for augmented reality to break through. Beyond gaming, both Immelt and Nadella expect augmented reality to have a transformative effect on industry in the coming years.
"I'm not a great gamer, so I can't really say how much that's worth -- but the industrial applications of this are going to be billions of dollars of productivity," Immelt said.

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How to design a show-stopping resume

If you dread updating your resume, you’re not alone. Over 30 percent of people surveyed* consider writing or updating their resume their least favorite part of the job search. Our career expert sponsor Maxie McCoy joined us to share top tips and tools for creating a resume that expertly combines your professional know-how with the design flair that will get you noticed.

Show-stopping-resume-2

Nail your cover letter
A stellar resume starts with a strong cover letter. The key? Showing how your talent and experience will solve a problem or drive results for your future employer. For example, if you say you’re collaborative, discuss how you used that skill at your last internship, and then connect it to what you aim to accomplish for the new company. Never underestimate your worth; Maxie tells us, “Even if you’re new to the industry, it’s all in the language you use to describe what you’ve done. If you speak to the value you provided rather than the expertise you have, you’ll navigate this nicely.”

Show-stopping-resume-3

Know your audience
If you’re going for an accounting job at a big firm, keep it simple and classy, not flashy. For an ad agency position, take a creative plunge with design and format. Speaking the company’s language is important too. Look at the company website and job postings, speak with current employees and mirror that tone and voice in your resume.“ If you’re unsure of who will be looking at your resume,” Maxie says, “it’s best to err on the side of simplicity and elegance.”

Show-stopping-resume-4

Write a resume you would read
Remember, recruiters are human—and they can see right through the fluff. Avoid sounding stuffy or using resume jargon like “team player” or “hard worker.” Make summaries short and your experience descriptions results-driven and to the point.

Show-stopping-resume-5

Name drop
“Name and company dropping in your resume is often a good thing; it gives your interviewer a frame of reference,” says Maxie. Who have you worked with, assisted, learned from? Think partnerships, clients, projects, etc. It all helps.

Show-stopping-resume-6

Show your value with data
According to Maxie, “Candidates often don’t show enough with numbers, statistics and quantitative descriptions of their work.” So use data and specifics to make your past responsibilities and projects more tangible for the recruiter. For example, rather than saying you managed the university newspaper, explain that you led an editorial staff of 20 at the university newspaper, which reaches a student body of over 350,000.

Show-stopping-resume-7

Do something, anything, to stand out
“Employers are looking for wildly passionate people. And passionate people do crazy things, like go the extra mile,” says Maxie. A professional resume is important, but in today’s job market, it’s often not enough on its own. Supplement your resume with a digital portfolio; pen a blog post about your passion for the industry, trends you’re seeing or a past project you’ve learned from. Or, create a brief video that shows off your communication skills and passion for the company you’re applying for. “Whatever you’re doing must come full circle and point other directions, telling a clear story of yourself,” Maxie notes. “People need to be able to show who they are online as much as in person.”

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Use the right tools
Writing your resume, creating a portfolio or writing a blog post is tough enough, but formatting or coding it can be even harder. Maxie’s recommendation? “Don’t reinvent the wheel—use templates and tools that make it easy.”
To help, we’ve tapped the design expertise of digital print and design company MOO to create all-new resume and cover letter templates in Microsoft Word.** One in four people we surveyed think having a “plain resume” could hinder their job search, and we think these customizable templates will strike just the right balance to get noticed.
We also created online resume, portfolio and blog post templates in our digital storytelling app, Sway. The free app makes it easy to create a digital representation of your work even if you don’t have professional design or coding skills. Once you’re finished, you can easily share it with a link. Pro tip: Sway has high-resolution images from sources like PickIt, Flicker and Bing right within the app. Just click the Insert tab to start browsing.

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