Why Microsoft Rebranded Xbox Music As Groove?

microsoft xbox image

Microsoft confirmed that they are rebranding Xbox Music to Groove. Groove describes what people feel and do with music, and is more intuitive for Windows 10 customers on what they’ll find with the app. Why they decided to change the name of Xbox Music? Joe Belfiore explained on Twitter.
Looks like lot of people have associated Xbox brand with gaming console and concluded that Xbox Music works only on Xbox. Actually, Microsoft’s argument for rebranding makes sense. What do you think?
Source: http://microsoft-news.com/why-microsoft-rebranded-xbox-music-as-groove/

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