The flagship Microsoft Store in New York is collaborating with renowned artist Tabor Robak to showcase original artwork created for the store’s exterior culture wall. Using his own unique style, Robak will develop an exhibit that will be displayed for fans and passersby to experience interactive design at the store on Fifth Avenue.
“Art is a significant part of what makes New York City’s culture so unique and we aspire to empower creativity at Microsoft,” says Florin Gale, Microsoft Stores creative director. “We’re excited to host work from a local artist that is representative of the community – and transform the culture wall of the flagship Microsoft Store into a visual illustration of the area. We’re excited to bring his artistic expression and perspective to life on Fifth Avenue.”
The digital artwork will complement the architecture of the storefront by emphasizing depth, movement and color variation. The culture wall serves as part of Microsoft’s vision of being an integral part of the local New York City community and the vibrant Fifth Avenue area. The flagship Microsoft Store opened at 677 Fifth Ave. in 2015.
Brooklyn-based Robak will show his artwork beginning in late March. As a digital artist, Robak is known for his abstract art that leverages digital technology to create images that are vivid and unique with cinematic sensibility, inspired by everyday use of the digital world. His work has been exhibited in galleries throughout the world and is in the collections of major museums, including the Museum of Modern Art in New York.
“I’m so excited for the opportunity to showcase my work at the Microsoft Store on Fifth Avenue,” says Robak. “People from all over the world come to New York City to create art, and I hope this installation is one that can inspire other creators to continue innovating.”