Technology and Economy: Q & A with Sean Ferrel

Technology and Economy: Q & A with Sean Ferrel

Founded in 2002, Managed Solution was barely 6 years old when the 2008 financial crisis hit. Yet, even as a young company we managed (pun intended) to pull through and grow to become the organization you now know today. That is why, today, we're talking about technology and economy.

With that in mind, we sat down to interview our CEO, Sean Ferrel, to discuss the recent economic events and how they pertain to Information Technology and the Tech industry in general. Read on to explore a top-down examination of a post-covid financial climate and gather insight and advice for your business.

 

A Top-Down Look at the Economy

A lot has been a lot going on with the U.S. economy since the pandemic. Recently though, we’ve seen some real negative indicators with bank collapses on a level reminiscent of the 2008 financial crisis. As a business leader, could you share some insight with us about today’s current economic environment?

Sean: In the last 3+ years there’s been a lot thrown at businesses. From COVID-19 to hybrid workforces; all the way up to how the housing markets have been affected. When people started to work from home it changed the places where people wanted to live. This drove a lot of inflation in certain areas that didn’t previously have these high-salary workers in the market before.

However, the housing market is one aspect. At the core of it, we could argue that there’s been a supply problem across the board. We see it an automobile makers and shipping components. For example, we rely on other countries for things as simple as [computer] chips. Manufacturers couldn’t get the chips to put into cars so a lot of cars couldn’t be built, which then created low supply, and the big companies with low supply were able to charge more for the commodities and goods we needed.

Even with our food and beverage companies. There was a problem there as well due to the lack of potential employees. So, whether it was auto-parts or workers in factories: businesses couldn’t produce as fast as they [normally] would. The demand for goods was still high, the supply was low, and ultimately people charged, and are still charging, more for their product.

Now, the more supply that these companies create and market - the less demand they might get for the product if it becomes more saturated. Meaning they’d have to bring down their inflated costs.

They also have to pay more in taxes if they produce more of something. So, a lot of companies have kind of sat for a minute and said, “well, we're getting a lot of money for our product than we used to get, so why should we produce anymore just to get taxed more for it?”. Which is why many have continued to drive the same amount of supply out of their organization and the inflation has remained. Of course, there’s more nuance to it, but essentially that’s where we’re at.

I think the reason why we’ll run into the “recession”, however, is simply because the dollar goes less far. Things are more expensive and the only way to combat that is businesses paying their employees more. This is challenging and leads to businesses charging their customers more and it becomes a very vicious cycle. One that, unfortunately, will eventually come to a head when businesses can longer afford to pay their employees more and will likely automate their processes instead, or they’ll have to downsize. So, I do think there will be more layoffs coming.

What’s interesting though, we all read about the layoffs at Google, Amazon, and Microsoft. It wasn’t because the companies were doing poorly -- they have more cash in the bank than ever. It’s merely due to the fact that their demand is going to go down because of people’s dollar’s not going as far.

 

2008 v. 2023

How do you feel our current economic situation compares to that of 2008?

Sean: Compared to 2008, it’s a very different market. Back then it was the way banks were lending with negative amortization loans. Essentially, saying “we're going to loan you for this half a million-dollar house -- which you probably couldn't afford with your salary this much money -- and in three years we're going to increase your interest rate adjusted from an initial 5% or 4% interest rate up to 12%.

That increased the cost of the mortgage and people just got wiped out really fast. They couldn't afford it and hence we had a huge market where things were foreclosing, people didn't have the money and they borrowed against the home and their credit was tapped.

In today’s world though, people have been making a lot of money. It’s been a good economy for a long time, and I don’t think people are tapped credit-wise at this point, so we’re not going to see a big downturn where people are liquidating everything they have. But we definitely need to see some changes happen.

 

The Tech Industry

From your perspective, what are the main shifts the economy has had on the tech industry?

Sean: In the whole tech-sector; you have four things that happened in the workplace:

  1. Hybrid Workforce
  2. Heightened concern for cybersecurity
  3. Workplace culture shift
  4. Increased interest in the cloud

What I see there is a problem in general with “can technology solve it?” one, but two, “does the workforce for technologists -- like the people that we employ -- have the skill set”?

Technology has sprawled a ton, so it’s almost impossible to find enough talent out there to keep up. There's a huge lack of it from security talent to cloud talent, etc.

So, companies are struggling to find the right IT people who aren’t over-charging for the cost of their labor because, again, the employee-cost has inflated. That’s why now there’s this notion of Do More With Less. Technology and economy, obviously being closely interwoven in this concept. 

 

Doing More with Less (Technology and Economy)

Could you tell us what “doing more with less” looks like?

Sean: I think one question is; are companies ultimately building tools that are easier to manage by bolting them together? For example, Microsoft owns Microsoft Azure (the cloud).

They also own the operating system within the cloud, which is windows. Then they own the productivity software we all use, which is Office 365 -- and in that you have your communication tools like Microsoft Teams, collaboration hubs like Microsoft Viva -- all the way down to the computer with Windows operating system.

With that, they can control the market from a cost perspective and drive down costs for these suites of products. Not to mention, more Microsoft people in general are probably out there in the world studying and learning.

Making it a little bit easier to find people who do work in that area. And at the ultimate goal; it's easier to manage the process and the technology by consolidating into one or two platforms as opposed to having many, many vendors.

It’s similar to security too. Everybody's coming to market with amazing security tools that do detection at the endpoint or do secure app management to secure applications in the world. But now there's a lot of them and there's not enough resources out there to ultimately manage many different types inside of one business.

So, that's where the big picture of the project-based work consolidation is happening. You have more talent to manage better and more control & cost optimization by consolidating these infrastructures. Today's technology and economy are extremely closely related so business leaders need to emphasize having the right technology for their companies.

 

The Role of Managed Services

Could you speak about how this all ties into managed services and IT outsourcing? What benefit, if any, could customers gain from these types of services and solutions during this time?

Sean: As I mentioned before, you have the whole thing around hybrid and remote workforces. There are two things that happened:

  1.  Shifted working hours
  2. Changing workforce (great resignation)

Where previously companies had one IT person in the office. That’s not the same anymore. If people are working from home, they're working 24 hours a day. There's not really a regular 9 – 5 anymore.

That means the calls are coming in more than ever. The person who worked internal IT doesn't want to be the person hanging on the phone taking those calls all day every day and it’s not like they can run into anyone’s house to get everything set. That’s why we see technical call-based Help Desks becoming more and more popular. So, outsourcing will continue to grow in a bad economy. Outsourcing and centralizing the tools that are being managed by companies.

The second reason why outsourcing is becoming bigger, is due in part to the great resignation. With the inflation of salaries and expense of increased employee turnover, people are looking at companies, like Managed Solution, instead.

 Beyond that, when it comes to enhancing security, making their users more productive, or having collaboration tools move into the cloud -- many companies are finding that the traditional IT teams are not always tooled up for this. That's why we're seeing more companies outsourcing a lot of that strategy as well; to help them build a long-term footprint that looks at the total cost of ownership. They’re asking organizations like us, “How do we optimize costs and better productivity for my new hybrid workforce of users and make sure we’re secure?”.

For us, it's a nice place to play in the industry right now, being sort of the managed service provider who outsources all this stuff and the consulting arm to be able to go out and help build the future architecture.

 

Advice to Fellow Tech Companies

We’ve established that the economy today is different than it was in 2008, but one thing they have in common is their negative impact on people and businesses financially. As a business leader who came out of that, do you have any advice or words of comfort for fellow tech companies like Managed Solution?

Sean: For tech companies like ours, it’s always been a good thing to have multiple vendors on your website such as Microsoft, Amazon, Google, Dell, etc. A lot of the traditional sense has been that those are kind of like VARs, or ‘value added resellers’, who could resell all these products and services.

But my advice, is that you’ve got to pick a horse. Make sure you understand what suppliers (Microsoft, Amazon, Salesforce, VMware, Cisco), are building that understand the economic climate. If cost is a big factor and businesses are having to do more with less technology, who's building the technology in one stack of products to ultimately give you all the tools that you need to be successful?

Consolidation is really where I think all businesses should try to head and are trying to head right now. So, ultimately, as it pertains to technology -- I think picking that horse that you think is going to be best in the race is key. Technology and economy is a huge conversation right now. Technology and economy are both make or break aspects for businesses today.

 


If you’re interested in speaking to one of our team members for more tech-guidance? Contact us and we’ll be happy to help.

Want more resources or interested in more tech content? Head over to our blog page! Technology and economy is a huge conversation right now. Be sure to keep up with us to stay in the know!

Staffing Services: The Details- What you need to know!

Staffing Services: The Details- What you need to know!

By: Amanda Hawthorne, Director of People and Culture at Managed Solution

So you’ve got an opening or resource need on your team? Exciting! Managed Solution’s Staffing Services can help! But knowing where to start with an outside recruiting firm can be tough, and you may have a lot of questions about the process…

There are plenty of choices for service providers: so how do you know which is going to deliver?

Sometimes the exact resource or budget requirements for your position may be a bit hazy, and you may still be sorting out how exactly a new hire will engage within your team. Who can help you define your needs and understand a market-realistic hiring budget?

Everyone is already stretched thin today, and no one has time to interview a series of candidates who completely miss the mark. Working with a trusted Staffing Service provider like Managed Solution can help you quickly connect with pre-vetted technical talent so you can make efficient staffing decisions and get back to work with the right team!

Why You Can Trust Managed Solution to Deliver Top Talent

Managed Solution is an IT service provider – which means IT people are our business. For over 20 years, we’ve been meeting talented engineers and connecting them with our clients across Southern California (and beyond!) to fulfill ongoing support or even project-based needs. In the age of remote work and the “Great Resignation,” it’s more important than ever to hire highly skilled and vetted engineering talent – and even harder to find them!

After hearing from client after client about the challenges they’re having in finding and vetting top talent, we saw an opportunity here: open our Talent Community to our clients, giving them access to the amazing people we’re meeting daily. (And as a bonus, individuals in our Talent Community have already been vetted by our Microsoft-certified engineers!)

Plus, since hiring our Talent Advisor, Kat Grunzinger, we now have a talent concierge to meet with our clients and really dive into their needs, to help define an opportunity for efficient recruiting. Kat has years of experience in the recruiting space and has a true knack for building quick rapport with candidates, diving into what they know (and don’t), as well as understanding what opportunities are truly of interest to them. She leverages this same inquisitive nature to consult with clients to understand what Staffing Services are best-suited to their needs – and which candidates will really fit the bill!

What You Need to Know When Getting Started with Managed Solution’s Talent Advisor

You may be asking, what’s it like to work with Managed Solution’s Talent Advisor?

Here’s what you can expect:

First, Our Talent Advisor will want to interview you! We’ve found the best way to understand the true needs of an organization isn’t to rely on a job description (which may be out of date or miss key aspects of what a position truly requires), but to go straight to the source: you!

As a hiring manager, you’ll have insight into your needs, your team, and your organization – even if you haven’t scoped out a formal job description yet, or if you haven’t gotten the chance yet to update the one that’s been on file for years.

Our Talent Advisor can help you outline the specific function that’s needed. She’ll be aiming to understand the ins and outs of your open role, so she can connect you to the right resources. Key questions she’ll ask include:

  1. What function or role will this person play in your organization or project? Do you need someone to take charge and lead a team? Someone to execute tasks already outlined in a project plan? Someone your end users can trust to solve their issues in a responsive and friendly manner?
  2. What skills & experience are essential for their success? Are you seeking a well-rounded IT generalist with demonstrated success in a particular industry? A helpdesk superstar already proficient with a specific ticketing system and Office365 administration? An SQL wizard?
  3. Who will this person interact with most often? What people skills would make someone most successful in those interactions? Every team has a different style, and Our Talent Advisor knows a successful candidate will be a value-add to your existing team culture. Is your team highly process oriented or working in a compliance-heavy environment? Operating in a start-up mentality where adaptability is key? Our Talent Advisor wants to know so we can present candidates who are ready to jump in and be successful!
  4. What is the available budget and target market for hiring? Are you looking for an onsite resource in your downtown Los Angeles office, or flexible to find someone fully remote from anywhere in the nation? Do you have budget for a full-time internal hire, or will you be looking to staff a temporary need with an external position on an hourly bill rate?

Our Talent Advisor will ask these key questions so she understands exactly what this individual will be doing on a day-to-day basis and how their success will be defined. This will help her articulate the opportunity to potential candidates - and help us avoid wasting your time with candidates who would fall short of expectations. This understanding will allow her to scroll through her mental Rolodex of people in our Talent Community so she can quickly connect you with any pre-vetted candidates that might align with your goals.

Understanding your needs can also help us align our Staffing Service offering with your ‘ask’ to ensure we’re helping you meet your need in a cost-effective manner.

How Managed Solution Approaches Staffing Services

Managed Solution offers several different Staffing Services to meet your IT hiring needs:

When our Talent Advisor meets with you to discuss your team’s needs, she’ll help you determine which Staffing Service is right for you.

How a Strong Rapport with Your Talent Advisor Helps You Hire Better, Faster

Once a Staffing Service Agreement is signed, she’ll begin sorting through our existing connections within our Talent Community and will reach out to appropriate passive candidates on your behalf.

When we find suitable candidates – aligned to your role in terms of experience, skills, location, culture, and career goals – we’ll pre-vet them with our Microsoft-certified engineers and then present you with their talent profiles (a fancy term for their resumes, catered to your position). Ideally, they’ll all look good on paper, and then it’s time for you and your teams to interview!

Our Talent Advisor will work with you to define your own vetting process for the opening – who will be involved in the interviews; when/how interviews will be conducted; etc. Then, she’ll coordinate scheduling and share pertinent information to the candidate so they can be on-time and ready to discuss your opportunity, whether that’s in person at your office, or via Microsoft Teams video interview. (We can even send out a Microsoft Teams meeting bridge for you and the candidate to connect on!)

During the interview, you’ll get a sense of your own as to whether the candidate meets the eligibility and suitability requirements of your role. Our Talent Advisor will check in after your interviews to hear about what went well, what concerns still linger, and what next steps look like. Our Talent Advisor will also get feedback from the candidate to ensure a strong mutual fit before moving ahead in the process. This two-way flow of information and feedback is one essential for effective recruiting services – and helps ensure that by the time an offer is issued, you’re confident it will be accepted.

Having a strong rapport with your Talent Advisor can help you move through the hiring process faster, more effectively, and with the outcomes you’re looking for. Sometimes hiring managers hesitate to share negative feedback about a candidate’s skills or experience (because who likes giving bad news?), but we encourage open communication during this process. Understanding exactly what is or isn’t working helps us ensure a better outcome on the next candidate. And if things are going well, timely communication is even more important: you’re more likely to get an enthusiastic “yes!” in response to an offer when the candidate feels the process has moved along at a natural clip, and they’ve received timely, positive feedback. Plus, a strong rapport with your Talent Advisor also allows her to share honest feedback from candidates about your position, interview process, and the candidate experience.

What details Talent Advisor Wants You to Know

Want the inside scoop about working with our Staffing Services professionals? We sat down recently with Kat Grunzinger, Managed Solution’s Talent Advisor, to talk about her professional background in recruiting and her hopes for Managed Solution’s Staffing Services.

Here’s what Kat Grunzinger, Managed Solution’s Talent Advisor, wants you to know!

Q: What do you want a hiring manager to know about you?

A: “I want hiring managers to know that I’ve been in their seat! I know how challenging it can be to find, vet, and hire the right people for the right positions.  That level of empathy drives me to move quickly across the process – jumping onto an intake call, running through recent conversations to see if there are any immediately ‘right’ candidates, proactively sourcing talent across multiple platforms, and being timely in scheduling and feedback. I will earn the hiring manager's trust by active listening to quickly understand an opening; by being flexible and available for their calls; by following through on any action items outlined; and by reassuring them that I’m here for them! I feel most successful when I know we’ve done the right thing for the client.”

Q: What drew you to recruiting and what’s your favorite part of the process?

A: “I love getting to meet talented individuals and hearing their stories and learning what they want out of their careers – and then getting to help make that happen! It’s a privilege to assist in their journeys, and I take seriously that we are talking about a person’s livelihood. The same care I take in building relationships of trust with hiring managers, I apply to our Talent Community. My goal is to facilitate transparent, two-way communication. I’m not afraid to tell a candidate when a job isn’t going to help them meet their goals because it frees them up to find the opportunities that are right.”

Q: What should a hiring manager know about your job to make the relationship more effective?

A: “Honest and open communication matters. Not only is this aligned with Managed Solution’s values and Code of Conduct, it’s truly critical for recruiting and other Staffing Services. A hiring manager needs to be honest and realistic about budgets, the true needs of their team, – and sometimes as an outside entity, I’m able to help them see another side of the coin. Whether that’s advising the client about the right pay scale for a position with a specific region or helping them see that their job description is unrealistic (or describes three different jobs), I really appreciate when hiring managers value this two-way feedback. I think it brings us more credibility as recruiters and ultimately helps clients fill their needs.

I think it’s also important for a hiring manager to understand that my role as a recruiter is to help sell the value of an organization or position to candidates. The time we invest up front in an intake call positions me to effectively communicate with potential candidates about the roles, and to proactively answer the questions they have. We’ll both spend more time talking to the right people if a hiring manager spends the time with me up front to help me learn how their team functions, what types of soft skills help someone thrive, and what perks/benefits exist within their organizations. I’ll definitely do the right homework on my side to read the job description, the company website, and more before that meeting, but there’s nothing like learning straight from the hiring manager how the team is doing and what it needs.”

Q: What are your hopes for Managed Solution’s Staffing Services?

A: “My hope is that we can continue building trust with our clients, as we succeed in connecting them with qualified talent. I know I’ve done my job when a client comes back for help with another opening or refers us to their colleague for assistance on a role. Continuing to help good people find fulfilling work with amazing organizations – that’s what it’s all about!”

Ready to hand over the heavy lifting to us? Email us about our Staffing Services today!

How organizations can prevent vulnerability after the Equifax data breach

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By Jeff Lizerbram Solutions Architect, Systems Integration:

When the recent news stories broke out across the nation on the data breach at Equifax, one of three main credit reporting companies (the other two which are Experian and TransUnion), the damage was already done almost 3 months earlier. According to the top news sources, over 143 million people in the United States, Canada and the United Kingdom have had their credit data accessible by hackers as early as May 2017. This data includes Social Security numbers, birth dates, addresses, driver’s license numbers, credit card numbers and other private financial data.  One of the major sources of the vulnerability to blame was the main public Equifax website itself, in which there were un-hardened web application security configurations in place.

The cause of the hacking can go even deeper into the organization, where there may have been a lack of a strong IT security policy enforcement.  Can this issue happen to any organization? Of course. As a Managed Services Provider, we see instances of incomprehensible amounts of hacking attempts hitting publicly-facing firewalls all the time. And we are constantly learning that our data is at the mercy of the ever-changing best practices in Information Technology security. Can an organization work to prevent such a massive vulnerability? Absolutely, and here’s one way to accomplish this:

From my own experience in working with best-in-class cloud security solutions, there is a strong need for other factors, including human factors, to be in place, in addition to the security solution itself. A great security product protecting a company’s assets is just one small part of preventing attacks. A strong and secure organization should hold an internal policy foundation which includes 3 important pillars: Security, Audibility, and Accountability. For Security, upgrading to the best-in-breed security products will definitely help. And while most security products out in the market include auditing features, quite often the auditing portion is left in a disabled state and not used. It is crucial to enable auditing to view and alert on sensitive data going out as well as coming into the organization. And finally, security and auditing must result in holding those accountable for correcting any configuration issues that have been alerted. All in all, a good organizational IT policy should have a foundation based on these principals to stay ahead of the bad guys.[/vc_column_text][/vc_column][/vc_row]

Microsoft and Amazon’s First-of-its-Kind Collaboration

One may talk to Cortana everyday and everywhere, whether it is to get information about the day, to set reminders, or to answer questions. However, many people don’t just use one digital assistant. They may also speak to Alexa on a daily basis to listen to audio books or to add things to an Amazon.com shopping list. Due to this fact that many people use and interact with all kinds of products, Microsoft and Amazon have announced a first-of-its-kind collaboration between Cortana and Alexa, offering more choice, value, and access to both personal assistants.

Available later this year, this collaboration will allow you to access Alexa via Cortana on Windows 10 PCs, followed by Android and iOS in the future. Conversely, you’ll be able to access Cortana on Alexa-enabled devices like the Amazon Echo, Echo Dot and Echo Show. By bringing Cortana to Alexa and Alexa to Cortana, more value and choice has been added for consumers and developers alike.

Alexa as a Guest on Cortana

Cortana users will be able to have Alexa shop on Amazon.com and manage their Amazon orders and access many of Alexa’s third-party skills by asking Cortana to open Alexa.

For example, say you are at work and you receive a text from your partner saying, “We’re running low on diapers.” In the future, on your Windows 10 PC, iPhone or Android phone, you could simply say, “Hey Cortana, open Alexa,” and ask Alexa to order diapers using your preferred payment method for your Amazon account.

Cortana as a Guest on Alexa

Alexa users will have access to Cortana’s world knowledge and helpful productivity features such as calendar management, day at a glance, and location-based reminders by simply asking Alexa to open Cortana. For example, what if you’re making breakfast in the morning and need to know if you have enough time to drop off the dry-cleaning before work? On your Alexa device, you can say, “Alexa, open Cortana,” and ask when your first meeting is. If you won’t have enough time, simply ask Alexa to open Cortana again and set a reminder for the end of your workday to drop off the clothes.

Two things people can do right now to protect themselves after the Equifax hack

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By Richard Swaisgood Server Engineer, Systems Integration
Unfortunately Equifax has been extremely tight lipped about any technical information. We know that the personal information of at least 143 million Americans was stolen by an unknown group and that they are offering credit protection services for about 1 year to users affected.
The current rumors are that they were using an older API (struts) to serialize and deserialize requests from user facing java applications to their core database, allowing the hackers to inject code into the java user side app to get access to the core database and get the sensitive info. This is of course all a rumor at this point, once more data gets release we’ll have a better understanding.
There are two things people can do right now to protect themselves, sign up for credit monitoring services (preferably not with Equifax) and, if you do not plan on opening any new credit accounts, freeze your credit. Keeping a close eye on the who’s been requesting your credit reports and what accounts have been opened can save you a lot of time as you can issue a credit freeze or dispute any new accounts from being opened relatively quickly. Preemptively freezing your credit will be the best thing to protect you but can cause issues if you are in the process of buying a home, a car or applying for any kind of credit. Unfortunately, with the kind of information leaked you will need to do this for a very long time, as hackers can just wait until the free 1 year of credit monitoring services expire and with the frequency of these attacks it might be better to have the credit monitoring services going indefinitely.
As for Equifax themselves, it’s hard for me to see a way they are able to survive this breach, the effects will be long lasting to nearly half of all Americans and there is already one class action lawsuit filed against them for $70 billion dollars with much more coming their way as people start being directly affected by this breach. Hopefully this breach helps companies understand how just one breach can completely change their business or even end it outright if enough information is lost and the importance of securing your data in today’s world of constant data breaches.

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Wanna Decrypter 2.0 ransomware attack: what you need to know

Wanna Decrypter 2.0 ransomware attack: what you need to know

By Bill Brenner as written on nakedsecurity.sophos.com
Updates as of 05/15/2017:
***
It was a difficult Friday for many organizations, thanks to the fast-spreading Wanna Decrypter 2.0 ransomware that started its assault against hospitals across the UK before spilling across the globe.
The attack appears to have exploited a Windows vulnerability Microsoft released a patch for in March. That flaw was in the Windows Server Message Block (SMB) service, which Windows computers use to share files and printers across local networks. Microsoft addressed the issue in its MS17-010 bulletin.
SophosLabs said the ransomware – also known as WannaCry, WCry, WanaCrypt and WanaCrypt0r – encrypted victims’ files and changed the extensions to .wnry, .wcry, .wncry and .wncrypt.
Sophos is protecting customers from the threat, which it now detects as Troj/Ransom-EMG, Mal/Wanna-A, Troj/Wanna-C, and Troj/Wanna-D. Sophos Customers using Intercept X will see this ransomware blocked by CryptoGuard. It has also published a Knowledge Base Article (KBA) for customers.
NHS confirms attack
National Health Service hospitals (NHS) in the UK suffered the brunt of the attack early on, with its phone lines and IT systems being held hostage. NHS Digital posted a statement on its website:

NHS

The UK’s National Cyber Security Centre, the Department of Health and NHS England worked Friday to support the affected hospitals, and additional IT systems were taken offline to keep the ransomware from spreading further.
Victims of the attack received the following message:
encryption
Find out today if your current system meets today's minimum security recommendations. Call Managed Solution at (800) 208-3617

 

Microsoft acquires Simplygon to accelerate innovation in enabling 3D for everyone

Microsoft acquires Simplygon to accelerate innovation in enabling 3D for everyone

By Kudo Tsunoda as written on blogs.microsoft.com
I am pleased to announce that Microsoft has acquired Simplygon, a premier developer of automatic 3D data-optimization solutions. This acquisition accelerates our 3D For Everyone vision and strategy, which we introduced with the Windows 10 Creators Update at our event this past October in New York.
Simplygon logoSimplygon’s technology and talent will strengthen our position in 3D creation, making it easier to capture, create and share in 3D. It builds on and extends our aspirations to empower a new wave of creativity with the Windows 10 Creators Update, Paint 3D and our online creator community at Remix3D.com.
Simplygon was developed by Donya Labs AB, a privately held company based in Sweden. Donya was founded in 2006 with the aim to be the premier developer of automatic 3D data-optimization solutions. Simplygon is a leader in 3D game optimization, dedicated to helping creators and users of 3D data across industries optimize content pipelines and streamline workflows.
The leadership team, led by CEO Matt Connors, founder and CTO Ulrik Lindahl and co-founder Koshi Hamedi, bring a depth of knowledge around 3D creation optimization, and we’re excited to welcome the team to Microsoft.
The Simplygon leadership team shares their thoughts on the news here.

Golf pro breaks down barriers to becoming a golfer with Microsoft Technologies

Golf pro breaks down barriers to becoming a golfer with Microsoft Technologies

By Gregg Rogers as written on blogs.windows.com

Windows 10, Surface and Azure transform golf lessons  

When I was a kid, I developed a huge interest in golf. I was a good athlete who could play all traditional sports well but golf was different. I quickly developed a passion for the game and had a strong work ethic, but like many people, I found golf to be an elusive riddle. Despite non-stop practice, my progress was not as fast as I hoped it to be. I knew that if I wanted to get better, I needed detailed feedback on my game. After a few years of trying to play professionally, I discovered that I spent more time helping others to play better and that my skill was to teach people how to improve their golf game. I earned my PGA of America membership and began to focus on ways to teach more efficiently and with better feedback using technology. Eventually, I opened the Gregg Rogers’ Golf Performance Centers which focuses on the latest golf teaching technologies to give aspiring and advanced golfers more personalized and effective instruction to help them become better golfers.

As an early adopter of technology, I’ve long relied on tech to help me run and grow nearly every aspect of my business. Everyone from our golf instructors to club fitters use Windows 10 Pro powered devices and Office 365 to schedule lessons and develop custom orders, as well as analyze costs and revenue.
As a golf instructor, I use advanced tracking technologies to analyze swings and movement which allows me to pinpoint exactly what needs to be focused on to improve performance. Technology simplifies the learning process and makes improving fun. One of the challenges is many of my students have trouble remembering the lesson when they get to the golf course and may become frustrated. And, tracking their progress is something that is also difficult without the supporting data. As a teacher, I know that feedback and practice is key to improving, and with the right data, video content and a supportive coach, we can make it easier for people to learn golf and have more fun. I turned to Microsoft and the app-development firm Taqtile, a member of the Microsoft Partner Network, to create a Windows 10 Universal Windows Platform (UWP) training app and student portal that takes golf instruction to a level not used before.  We created “The Gregg Rogers Golf Performance” solution in less than four months.  The solution empowers our instructors to not only provide deeper analysis and more personalized recommendations, but also places the data at our students’ fingertips so they can improve and track their progress every time they practice — with or without their instructor.
To use the app, our students hit shots in our controlled, indoor, simulated golf environment at one of my performance centers. The app integrates with these high definition golf simulators that use Doppler radar, ultrasound and high-speed video to record data from the shot such as body mechanics, club-head speed and swing angle. In fact, we capture over 26 pieces of data from each swing. The simulators instantly calculate where the ball will go, analyze the swing, and capture the data and video images. Our instructor and the student then use Windows 10 powered devices including Microsoft Surface Pro and Surface Book devices at the swing bay to provide immediate replay and feedback. Our students often pick up 10 to 15 yards of distance and significantly improve accuracy and consistency within just a few lessons. The impact of the Golf Performance app has been dramatic as our students can now see exactly what their instructor is trying to teach them anywhere they go or practice. This has not only eased potential frustration for golfers, but also improved comprehension, progress and fun!
What I’m really excited about is how our instructors can also annotate and add voiceover recommendations to the recording, and then upload it to our student portal hosted in the Microsoft Azure cloud platform. Through the power of the Microsoft cloud, our students can access all the data and images anytime from any computer or mobile device – during a lesson, on the golf course, at home or even while traveling. Over time the app can provide comparative analyses to show where students are improving and where they need more work, so our instructor can create customized lessons. Overall, we’ve been able to eliminate trial and error and make a bigger impact on our students’ golf game, leading to greater enjoyment whether at the driving range or golf course. Because we are now able to track their improvement, our student retention and referrals have also increased by double digits as they frequently share their progress with friends.

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Ultimately, we’re not a technology company. We’re a golf improvement facility and small business that happens to specialize in helping people achieve their desired potential and have fun. Microsoft provides the technology that we use to help our customers have more fun on the golf course – and take our business to the next level.